Whether your brand runs Google ads, Facebook ads, retargeted ads, or email campaigns, the power of data is in your favor. With segmentation, you can laser-focus your messaging, adjust your offers, and market to the right people according to their behavior and actions. As an example, you may push people to a custom audience and […]
Word of mouth has always been a powerful area usually left behind by e-commerce merchants, and the critical tactic to leverage word of mouth in the digital era is called User Generated Content (UGC). In simple words, user-generated content is any comment, photo, video, review, or blog post created by one of your customers or […]
In a previous article, we discussed how becoming your own influencer can be a powerful tool to own the customer relationship while acquiring valuable customer data. But how to retain or even strengthen relationships with your big-box retailers while doing so? “An e-commerce website can help a manufacturer to reduce its reliance on retailers and […]
Buying media from the top channels such as Facebook, Google, and Instagram has become the top lead generation source for e-commerce businesses. The problem with this approach is that a) you rely on third parties to acquire customers and b) acquisition prices can escalate drastically to a point where it becomes almost impossible to keep […]