Can storytelling increase revenue? Can emotion transform a gadget like this paperweight into an ROI of 28x its worth? The purchase price for this acrylic globe was $1.50 and yet it sold for $197.00 on eBay. How can that be? The answer relies on the power of narrative. To prove this concept, Joshua Glenn decided

How can you make sure your brand stands out when consumers are flooded with messages from all angles at all times? Here’s how: By being memorable. In 2018, Land Rover celebrated its 70th Anniversary with a cinematographic piece that deconstructs the key elements of a brand story. Such elements include a hero, a problem, a

eCommerce websites may not always be known for the shopping experience they provide, but happy customers are still important.  Including a satisfaction guarantee as part of your customer service strategy is a good first step.  Why Do Satisfaction Guarantees Matter?  Having a guarantee is a normal part of doing business today. Writing a standout guarantee

Your online shop features enticing product descriptions and crystal-clear photos that shoppers can zoom in on for a better view, but now what? Personalization in e-commerce is one of the ways to convince on-the-fence shoppers to buy and increase your upsells. There are a variety of strategies to choose from to ensure you implement what

Ecommerce is a crowded market. The barriers to entry are low enough that you can face a lot of competition. To make it in these conditions, you need to differentiate your business and keep your customers coming back.  For most types of e-commerce businesses, the tried and true way to increase customer retention is to

Don’t underestimate the power of customer testimonials. Let the facts speak for themselves:  Product pages with testimonials have 3.5x higher conversion rates  These same pages capture 4.5x more revenue per visitor, on average  62% of consumers refuse to buy from brands that censor their reviews  9 out of 10 people trust customer testimonials over information

Improve e-Commerce Sales With Upsell And Cross-Sell Tactics Every e-Commerce platform has features built-in that empower you to automate upselling and cross-selling tactics with the goal of increasing your average order value (AOV). You are sure to have come across these tactics while doing your own online shopping, but you may be wondering how these

Whether your brand runs Google ads, Facebook ads, retargeted ads, or email campaigns, the power of data is in your favor. With segmentation, you can laser-focus your messaging, adjust your offers, and market to the right people according to their behavior and actions. As an example, you may push people to a custom audience and

Word of mouth has always been a powerful area usually left behind by e-commerce merchants, and the critical tactic to leverage word of mouth in the digital era is called User Generated Content (UGC). In simple words, user-generated content is any comment, photo, video, review, or blog post created by one of your customers or

In a previous article, we discussed how becoming your own influencer can be a powerful tool to own the customer relationship while acquiring valuable customer data. But how to retain or even strengthen relationships with your big-box retailers while doing so? “An e-commerce website can help a manufacturer to reduce its reliance on retailers and